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Digital Marketing 2018-07-06T15:29:20-05:00

“If I can create the minimum of my plans and desires there shall be no regrets.” B. Coleman

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Digital Marketing

What is Digital Marketing?

In a nutshell, digital marketing is an umbrella term for online marketing and uses digital channels such as email, social media, websites and SEO to connect with their audience. It doesn’t take a marketing expert to realize that customers have changed the way they shop. Customers can utilize a multitude of online resources to educate themselves and source many different options.

Assets and Tactics of Digital Marketing

Most likely, your business has some type of digital marketing efforts already in place, however, are they functioning to provide the best advantages for your business?

Common Digital Marketing Assets

  • Your Website
  • Social Media Channels
  • Aircraft Listing Sites
  • Aviation Service Sites
  • Blog Posts
  • Ebooks and Whitepapers
  • Interactive Tools
  • Online Brochures
  • Online Coverage (press releases, reviews)

Tactics to Support Goals

  • Search Engine Optimization (SEO) – optimize your website to rank higher in search engine results pages, increase organic (free) traffic to your website.
  • Content Marketing – create and promote content to generate brand awareness, traffic growth, lead generation, and customers.
  • Social Media – promote your brand, drive traffic, engage audience, and generate leads.
  • Email Marketing – promote content, drive traffic, and grow your audience.
  • Online PR – press releases covered in digital publications, blogs, and customer reviews.

Ways That Digital Marketing
Could Benefit You:

Increase Your Audience

Hit Your
Target Market

Hit Your
Target Market

Benefits of Digital Marketing

There are many benefits of digital marketing with the most useful being the ability to determine the success of your digital marketing efforts using digital analytics data. Using this data, your business can determine website traffic and their behavior, interest-level of email campaign recipients, if your social postings are engaging your followers, and so on. This data is vital to determine the next steps to your digital marketing initiatives. With data in hand, adjustments can be made quickly and easily to your digital marketing approach.

With this information, you can determine which aircraft on your site are being viewed the most, if visitors are being referred to your site from another source, and if your online marketing materials are being viewed or downloaded.

Contact Us

Jet Biz Marketing is available for your private aviation marketing needs!
Contact us today to learn more about how our services will benefit your business.

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