Increase brand recognition and brand loyalty – posting your content on the proper social platforms make it easier and more accessible for new customers and more familiar with existing customers.
Increase inbound traffic to your website – without social media, your inbound traffic is limited to those already familiar with your brand and keywords you rank for. Every social profile equals another path leading to your site. Carefully selecting the right social platforms for your business and attending to those properly will be more successful than having many social profiles that are infrequently used.
Better search engine rankings – the requirements for successful SEO is constantly changing and with the popularity of social media, its no surprise that your presence may be a significant factor in your SEO ranking.
Richer customer experiences – it is called social media for a reason. Develop and enrich your relationship with customers and potential customers through their personal experiences.
Valuable customer insights with social listening – using analytics, you can measure conversions based on the content your customers are interested in, what they are saying, and their behavior.